Supply And Demand

It’s a pretty elemental statement, something that’s explained to us so early that just mentioning those three little words can illuminate so much. Still, it bares repeating, time and time again.

Supply

Even the most prolific of writers, the most talented, the most well adapted to the trade; take time to write each and every novel. The greatest of us, with the full might of the terrestrial publishing companies behind them, could only produce a novel every four months or so. Three months to write it. One month to revise it and let the publishers craft a cover and a marketing campaign. At the very shortest end of the writing stick, with all the resources possible at their means, it takes four months to write a new novel. And those are the lucky ones. The authors who are quick and concise and prolific, can write a novel in that short period of time.

Unfortunately they’re not the majority. They’re often not even celebrated for the amazing fete they pull off month after month. If a novelist can produce works so quickly, they’re often called a hack. Their work derided for being shoved out the door too fast to be any good, regardless of it’s actual quality. Many of us are lucky to finish one novel a year. We spend too much time second guessing every scene. Rewriting, cutting, shoving things into dark drawers to mellow out of site before pulling them out into the light again. So the supply is often limited.

Demand

A good reader, is a ravenous reader. A good reader can complete a book from a favorite author in a matter of days. A good reader can plow through a new title that grabs their interest in about 36 hours. A good reader can completely devastate the supply of any one author in an instant.

There will never really be enough books for the demand. Not from one source. Not from two. Not from twenty. Thankfully novels, books, stories, are a cumulative endeavor. Each new novel only adds to the supply that hasn’t been in true danger of dwindling since the invention of the printing press. Prolific readers need never be bored, lost, without a book to pass the time. Writers need never feel harried by the waiting masses, eager for the next chapter in the series.

Yet it happens time and time again.

Right now I’m a bit harried. Working my way as quickly as possible through two new books. Trying to cut down the turn around time between releases. Harried, just a little, by the demands of those who have read them so far and are eager for the next release. Eager for their questions to be answered. Eager for all the stories to unfold, all the mysteries solved and all of their appetites fulfilled. They’re coming. Fast as I can.

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